George W. Huber, Ph.D., is the Richard L. Antoine Professor of Chemical and Biological Engineering at the University of Wisconsin–Madison and a globally recognized leader in plastics recycling, catalysis and sustainable materials. He serves as the founding Executive Director of the U.S. Department of Energy-funded Center for Chemical Upcycling of Waste Plastics (CUWP), where he leads research focused on transforming plastic waste into higher-value products. Dr. Huber is widely known for pioneering the Solvent-Targeted Recovery and Precipitation (STRAP) process, an innovative recycling technology designed to recover high-purity polymers from complex plastic waste streams. His research spans plastic upcycling, chemical recycling, biodegradable polymers and renewable chemicals, and he has authored more than 230 publications, holds over 30 patents and has co-founded multiple companies advancing circular economy technologies from laboratory research to commercial deployment.

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